Demetry, James S.
Smith, Ruth L.
Borough of Merton, London, England
Sponsored by the London borough of Merton, the goal of this project was to promote car clubs and identify potential members within the Wimbledon and Mitcham Town Centers. Surveys were utilised to gain pertinent information from local citizens and interviews were conducted with existing car club managers to gain experienced histories of these clubs. Leaflets and posters were also created in order to educate and promote this new concept to the community. From these information sources, we were able to compile a sequence of tasks that need to be accomplished in order for the borough to initiate a successful program. Furthermore, we were able to generate recommendations for the Transport Planning Section to consider for the proper development of this scheme. A key recommendation is for the Transport Planning Section to continue educating the residents about car clubs. This is based on the fact that the majority of the community possesses little or no knowledge of the concept.
Worcester Polytechnic Institute
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