The goal of the Marketing the 2002 WPI Formula SAE Car IQP team is to design a marketing strategy for the 2002 Car, and present this campaign as the presentation event for the annual FSAE competition in Pontiac, Michigan. This presentation involves attempting to sell our ideas and our car to the judges at the competition, as though they were potential customers, clients, or investors. In order to best serve the needs of, and in turn get the business of, the propsective target customers, a survey is essential. This survey provides the information necessary to compose the ad-campaign, and the final presentation of the project. Further, the data from the cost report, in addition to the survey, will be used to layout a business plan including factory design and proposed production costs..

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Cammack, Christopher Roger
• Ortega, Schuyler Javier
• Tipa, Steven William
• Whitehouse, Neil Reginald
• DeRosier, Chad F.

Subject

• Innovation
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 02D063I

Keyword

• Marketing
• Automation
• Marketing research

Advisor

• Tryggvason, Gretar

Year

• 2002

Date created

• 2002-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright