Faculty Advisor

Tryggvason, Gretar

Abstract

The goal of the Marketing the 2002 WPI Formula SAE Car IQP team is to design a marketing strategy for the 2002 Car, and present this campaign as the presentation event for the annual FSAE competition in Pontiac, Michigan. This presentation involves attempting to sell our ideas and our car to the judges at the competition, as though they were potential customers, clients, or investors. In order to best serve the needs of, and in turn get the business of, the propsective target customers, a survey is essential. This survey provides the information necessary to compose the ad-campaign, and the final presentation of the project. Further, the data from the cost report, in addition to the survey, will be used to layout a business plan including factory design and proposed production costs..

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2002

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Mechanical Engineering

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