Faculty Advisor

Addison, William A.

Abstract

The goal of this Interactive Qualifying Project was to help the United Way of Central Massachusetts to effectively and efficiently market their efforts to financially support local social wellness programs. By studying prior marketing campaigns and technical areas dealing with organizing meetings, publicity, and publishing, new strategies and designs were created to help obtain and retain support for the social needs of Worcester County through the United Way.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2000

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Humanities and Arts

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