Addison, William A.
United Way of Central Massachusetts, Worcester, MA
The goal of this Interactive Qualifying Project was to help the United Way of Central Massachusetts to effectively and efficiently market their efforts to financially support local social wellness programs. By studying prior marketing campaigns and technical areas dealing with organizing meetings, publicity, and publishing, new strategies and designs were created to help obtain and retain support for the social needs of Worcester County through the United Way.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts