Student Work

Marketing the Museum of Science to college students.

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The Museum of Science has a reputation as "a great place to bring the kids." While the museum desires to maintain this perception, it also aspires to increase the attendance of college students. In recent years, the Museum of Science has experienced a visible decrease in college student attendance. This project's main focus is to investigate why this decrease in attendance came about and make recommendations for effective marketing to the college student demographic.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • 01D197I
Keyword
Advisor
Year
  • 2001
Sponsor
Date created
  • 2001-01-01
Location
  • Worcester
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Permanent link to this page: https://digital.wpi.edu/show/0p096752v