Faculty Advisor

Carrera, Fabio

Faculty Advisor

Hanlan, James P.

Abstract

The Museum of Science has a reputation as "a great place to bring the kids." While the museum desires to maintain this perception, it also aspires to increase the attendance of college students. In recent years, the Museum of Science has experienced a visible decrease in college student attendance. This project's main focus is to investigate why this decrease in attendance came about and make recommendations for effective marketing to the college student demographic.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2001

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

IGSD

Advisor Department

Humanities and Arts

Share

COinS