Hanlan, James P.
Museum of Science, Boston
The Museum of Science has a reputation as "a great place to bring the kids." While the museum desires to maintain this perception, it also aspires to increase the attendance of college students. In recent years, the Museum of Science has experienced a visible decrease in college student attendance. This project's main focus is to investigate why this decrease in attendance came about and make recommendations for effective marketing to the college student demographic.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts