The purpose of this project was to determine the perceptions that business people have of the Worcester region. The study was sponsored by the Worcester Regional Chamber of Commerce, in conjunction with Worcester's Executive Office for Economic Development. The primary tool utilized to uncover these perceptions was a survey. Questions were asked pertaining to how the respondents felt about local government, quality of life, transportation, location, technology, and the labor market. The responses to these surveys were analyzed to discover the areas of the region that needed better marketing or actual improvement. We recommended that the city improve its marketing in the areas of transportation, location, and assistance that is offered to businesses.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Veilleux, Michael Gilbert
• Melehov, John
• Murphy, Philip Emmit
• Furness, Austen Jules

Subject

• Infrastructure
• Community
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 01B026I

Keyword

• Marketing
• Community development

Advisor

• Anderson, John B.
• Doyle, James Kevin

Year

• 2001

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Worcester Executive office for Economic Development
• Worcester Regional Chamber of Commerce

Date created

• 2001-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-02-01