Faculty Advisor

Doyle, James K.

Abstract

The purpose of this project was to determine the perceptions that business people have of the Worcester region. The study was sponsored by the Worcester Regional Chamber of Commerce, in conjunction with Worcester's Executive Office for Economic Development. The primary tool utilized to uncover these perceptions was a survey. Questions were asked pertaining to how the respondents felt about local government, quality of life, transportation, location, technology, and the labor market. The responses to these surveys were analyzed to discover the areas of the region that needed better marketing or actual improvement. We recommended that the city improve its marketing in the areas of transportation, location, and assistance that is offered to businesses.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2001

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Social Science and Policy Studies

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