Faculty Advisor

Madan, Aarti Smith

Faculty Advisor

Madan, Ryan Smith

Project Center

Costa Rica


For Costa Rican fishers, the benefits stemming from fishing responsibly are outweighed by the costs. Many are tempted by profit but some forsake it in the name of the environment and earn less than minimum wage. The financial burden on fishers leads to widespread overfishing in Costa Rica. MarViva, a marine conservation organization, recognizes that they must incentivize responsible fishing to mitigate the damage. They work with AutoMercado, a responsibly-minded supermarket chain, to promote conservation. Through an analysis of costs, corporate responsibility, and consumer opinions we evaluated a supply chain that provides fish to AutoMercado. We suggest AutoMercado increase the market price of fish, provide financial aid to fishers, and begin an informative, in-store visual campaign.


Worcester Polytechnic Institute

Date Accepted

May 2015

Project Type

Interactive Qualifying Project



Advisor Department

Humanities and Arts