Faculty Advisor

Kasouf, Chickery J.

Abstract

The Royal Hospital for Neuro-disability's Biomedical Engineering Service (BES) department has set a goal to achieve a financial breakeven point for the 2001-2002 fiscal year. In our project, we analysed the strengths, weaknesses, opportunities and threats of the old MATRIX seating wheelchairs along with the potential market demand for the new MATRIX wheelchairs. We presented to the RHNd a valuable tool that provides them with a promotional and positioning strategy for the commercialization of the new MATRIX special seating wheelchairs.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2001

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

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