Jamison, Wes V.
American Forces Network-Europe
This is a marketing analysis to determine listening preferences of American armed forces in Germany, specifically the military bases of Darmstadt, Hanau, Heidelberg, and Ramstein, in reference to "Rock of Ages" and "A Touch of Grace." These programs air on American Forces Network-Europe. Focus groups, interviews, and a survey were used to determine who does and does not listen to these shows, and why. From the results, we formulated a proposal on how AFN-Europe can improve the quality of programming.
Worcester Polytechnic Institute
Interactive Qualifying Project
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