This paper examines the historical aspects of direct to consumer advertising (DTCA) for prescription medications and proposes several techniques to assess the effects of DTCA on society. Three surveys were developed to evaluate the impact of DTCA, and one survey was administered on a pilot basis to high school and college students. Logistic regression methodologies were implemented for the analysis of data. The paper concludes with a set of general and specific recommendations for administration of future studies.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lescoe, James Terrence
• Tranquillo, Michael P.
• Simone, Jeffrey Shawn

Subject

• Well-Being
• Health
• Industry
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 04D248I

Keyword

• Public health

Advisor

• Morales, Carlos J.

Year

• 2004

Date created

• 2004-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright