Marketing the 1999 WPI formula SAE racecar.

Vassilieva, Maria I.

Student Work

Marketing the 1999 WPI formula SAE racecar.

Public

This project addresses the marketing component for the presentation event at the 1999 Formula SAE competition. The focus of the presentation event is to show that it is feasible to sell a thousand cars per year, i.e., it is necessary to show that there is market for the WPI racecar. In order to demonstrate that, it is necessary to perform a market analysis. The key points in the market analysis are determining the market size and competition, determining who is the customer and what his or her demands are, outlining the car's important qualities based on the customer demands, selecting locations for factory and dealerships, and finally determining the price of the car. All of the above can be done by using either real data or made up numbers for current racecar market. This work used many real figures, which were gathered from the Sports Car Club of America and an e-mail survey. It was also necessary to make a number of assumptions about current racecar market, as this particular area is not investigated well.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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