Faculty Advisor

Rencis, Joseph J.

Abstract

This project encompasses the presentation event as well as the marketing plan for the 2000 WPI Formula SAE racecar. The presentation event involves communicating all the features and benefits of the AX-600 as if potential customers and managers were in attendance. The team is allotted ten minutes to convince upper-level management that they can profit by selling our product. By first demonstrating that a market exists for a recreational autocross vehicle, the presentation will prove that it is possible to sell 1000 cars per year. A marketing analysis is essential in determining whether or not this task is feasible. Factors such as market size, similar products from competitors, determination of who the target customer is, what his or her needs are, and methods of advertising are most likely to attract potential customers are all vital aspects of this project. Similarly, emphasizing the car's qualities to meet the needs of the target customer, selecting locations for factories and dealerships in order to maximize efficiency, and determining a price that is affordable are likewise crucial to the success of the project. Data generated from an existing racecar market provides useful information in determining the aforementioned factors.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2000

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Mechanical Engineering

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