This project examined the market for Hollywood scripts adapted from books. Using research through book, internet, and semi-structured interviews with directors, producers, and scriptwriters we found that the value chain in script marketing usually consists of a producer selling an adaptation to a studio, then hiring a scriptwriter. Otherwise a screenwriter must promote himself more than his script to gain a solid reputation. Without an agent, the success rate of a producer seeing a script is significantly reduced.
Worcester Polytechnic Institute
Interactive Qualifying Project
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