This project studied the format of Business web sites to identify the elements that contribute to the site's success or failure. Step one was to administer two online surveys to gather web site preferences of the typical web user. Step two was to develop a website rating system based on the above survey results. Step three was to assess the accuracy of the rating system through correlation analysis between the rating system and measures of success as defined by the number of unique visitors to a web site. Web site creation and modification guidelines are provided as a conclusion, which will be useful to those interested in web site development.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Zinno, Anthony Julian

Subject

• Computing
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 02D124I

Keyword

• Web sites--Design and construction
• Business enterprises

Advisor

• Higgins, Huong N.

Year

• 2002

Date created

• 2002-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright