Faculty Advisor

Higgins, Huong N.


This project studied the format of Business web sites to identify the elements that contribute to the site's success or failure. Step one was to administer two online surveys to gather web site preferences of the typical web user. Step two was to develop a website rating system based on the above survey results. Step three was to assess the accuracy of the rating system through correlation analysis between the rating system and measures of success as defined by the number of unique visitors to a web site. Web site creation and modification guidelines are provided as a conclusion, which will be useful to those interested in web site development.


Worcester Polytechnic Institute

Date Accepted

January 2002

Project Type

Interactive Qualifying Project


Restricted-WPI community only

Advisor Department