Faculty Advisor

Kinicki, Robert


This project studied the impact of societal attitudes on the design, implementation and quality of electronic commerce Web sites via two electronic surveys. The first survey collected information on general e-commerce attitudes from WPI students and Internet volunteers and the second survey involved the Internet volunteers rating six e-commerce sites. Comparisons were drawn between the public's attitude toward e-commerce sites and professional Web site ratings. The survey results indicate that security, privacy, and brand name are currently the most important aspects of the public's view of e-commerce.


Worcester Polytechnic Institute

Date Accepted

January 2000

Project Type

Interactive Qualifying Project


Restricted-WPI community only

Advisor Department

Computer Science