This project studied the impact of societal attitudes on the design, implementation and quality of electronic commerce Web sites via two electronic surveys. The first survey collected information on general e-commerce attitudes from WPI students and Internet volunteers and the second survey involved the Internet volunteers rating six e-commerce sites. Comparisons were drawn between the public's attitude toward e-commerce sites and professional Web site ratings. The survey results indicate that security, privacy, and brand name are currently the most important aspects of the public's view of e-commerce.
Worcester Polytechnic Institute
Interactive Qualifying Project
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