Faculty Advisor

Kasouf, Chickery J.

Abstract

This project was an examination of the quality of websites that market to children younger than fourteen. After researching the current laws and concerns of the public, we constructed a questionnaire with which we collected data on a large sample of websites. Analysis of the data allowed us to come to some conclusions about the current state of Internet marketing directed at children. From these findings, we created guidelines and recommendations for Internet marketers to more responsibly market to children.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2003

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

Share

COinS