Kasouf, Chickery J.
This project was an examination of the quality of websites that market to children younger than fourteen. After researching the current laws and concerns of the public, we constructed a questionnaire with which we collected data on a large sample of websites. Analysis of the data allowed us to come to some conclusions about the current state of Internet marketing directed at children. From these findings, we created guidelines and recommendations for Internet marketers to more responsibly market to children.
Worcester Polytechnic Institute
Interactive Qualifying Project
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