Faculty Advisor

Dehner, Corey

Center

Worcester Community Project Center

Abstract

Habitat for Humanity MetroWest/Greater Worcester (MW/GW) ReStore works in collaboration with the Habitat for Humanity MW/GW affiliate to fund their mission to eliminate substandard housing. The goal of our project was to help update the Habitat for Humanity MW/GW ReStore website and market it to help attract new members to shop, donate and volunteer at ReStore. By instituting multiple data collection techniques on the former ReStore website along with other successful websites, we identified the key attributes that make a website successful. We used the data to develop findings that influenced our design of the new ReStore website. By identifying the Restore’s target audience, we were able to create various marketing strategies to develop a marketing plan as well as implement some of them.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Project Center

Worcester Community Project Center

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