Haggblom, Ted A.
This report examines how cybermalls as technology interacts with societal structures and values of the online community. A review of research literature was conducted to study the role of the cybermall as an e-business model and its relationship with and impact on online consumers and businesses. The research hypothesis was that a review of relevant literature would yield a set of advantages that would indicate the popularity of cybermalls among e-shoppers and e-tailers. The survey findings, however, offer a different perspective.
Worcester Polytechnic Institute
Interactive Qualifying Project
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