Faculty Advisor

Haggblom, Ted A.

Abstract

This report examines how cybermalls as technology interacts with societal structures and values of the online community. A review of research literature was conducted to study the role of the cybermall as an e-business model and its relationship with and impact on online consumers and businesses. The research hypothesis was that a review of relevant literature would yield a set of advantages that would indicate the popularity of cybermalls among e-shoppers and e-tailers. The survey findings, however, offer a different perspective.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2000

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

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