Faculty Advisor

Politz, Samuel M.


This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescription drugs on the elderly. A survey was completed by 19 elderly individuals at the Gardner, Massachusetts Senior Center. The survey assessed familiarity with DTCA as well as responses to a magazine ad for the drug Zetia. The results were insignificant, however, a larger sample size could have shown that familiarity with DTC drug advertisements was correlated to requesting specific advertised medications from a doctor.


Worcester Polytechnic Institute

Date Accepted

January 2006

Project Type

Interactive Qualifying Project


Restricted-WPI community only

Advisor Department

Biology and Biotechnology