Faculty Advisor

Politz, Samuel M.

Abstract

This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescription drugs on the elderly. A survey was completed by 19 elderly individuals at the Gardner, Massachusetts Senior Center. The survey assessed familiarity with DTCA as well as responses to a magazine ad for the drug Zetia. The results were insignificant, however, a larger sample size could have shown that familiarity with DTC drug advertisements was correlated to requesting specific advertised medications from a doctor.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2006

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Biology and Biotechnology

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