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The effect of direct to consumer advertising of prescription drugs on elderly adults

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This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescription drugs on the elderly. A survey was completed by 19 elderly individuals at the Gardner, Massachusetts Senior Center. The survey assessed familiarity with DTCA as well as responses to a magazine ad for the drug Zetia. The results were insignificant, however, a larger sample size could have shown that familiarity with DTC drug advertisements was correlated to requesting specific advertised medications from a doctor.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • 06A028I
Keyword
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Year
  • 2006
Date created
  • 2006-01-01
Location
  • Gardner
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