Biederman, Ronald R.
Through the administration and analysis of a customer survey, our team was able to garner valuable information for use in new marketing and planning strategies for the Ride On bus system in Montgomery County. The development, implementation, and large sample frame of our survey were intrinsic to reconciling differences between previous studies. Additionally, our findings include the distribution of riders by zip code, refusals rates by ethnicity, and information relating demographics to user trip patterns.
Worcester Polytechnic Institute
Interactive Qualifying Project
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