Elmes, Michael B.
Shockey, Ingrid K.
NZ / New Zealand
Human FM is a student-led radio station in Wellington, New Zealand, devoted to community development through music discovery and meaningful discussion. They have been struggling to connect with their target audience, university students, due to limited exposure and weak volunteer staffing. Our study examines the ways in which Human FM can grow and strengthen engagement within their community using resources from their shared cafe and lounge space. After interviewing staff, surveying the target listenership, and exploring the greater community, we propose and analyze several strategies that address Human FM's challenges.
Worcester Polytechnic Institute
Interactive Qualifying Project
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