Faculty Advisor

Elmes, Michael B.

Faculty Advisor

Shockey, Ingrid K.

Center

New Zealand

Abstract

Human FM is a student-led radio station in Wellington, New Zealand, devoted to community development through music discovery and meaningful discussion. They have been struggling to connect with their target audience, university students, due to limited exposure and weak volunteer staffing. Our study examines the ways in which Human FM can grow and strengthen engagement within their community using resources from their shared cafe and lounge space. After interviewing staff, surveying the target listenership, and exploring the greater community, we propose and analyze several strategies that address Human FM's challenges.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2013

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Interdisciplinary Programs

Project Center

New Zealand

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