Evaluating the China and South Asia Gallery (Room 33) at the British Museum

Amanda Patricia Toledo Barrios, Worcester Polytechnic Institute
Jack Patrick Duffy-Protentis, Worcester Polytechnic Institute
Yuanda Song, Worcester Polytechnic Institute
Yufei Gao, Worcester Polytechnic Institute


The goal of this project was to evaluate visitors in the revitalized China and South Asia gallery at the British Museum. To achieve this goal, we determined best practices in museum evaluation, identified the British Museum’s goals and protocols, and evaluated visitor behavior. Through tracking and surveying visitors, we found that: the most visited bays were Qing, Late Ming, and Early Ming, the most popular object was the Tomb Procession, 64% of the visitors began with the right side of the gallery, and the average dwell time was 18 minutes. To further improve the gallery, our recommendations were to add more audio descriptions, to clarify how the museum gained possession of objects, and to incorporate QR codes on object labels to provide more information in multiple languages.