Balistrieri, Thomas J.
Hong Kong, China
Friends of the Earth
Hong Kong struggles with the effects of disposable plastic usage in the food industry. This project assisted Friends of the Earth Hong Kong by creating recommendations to promote reduction of consumer disposable plastic usage. We adapted Prochaskas Transtheoretical Model of Change and conducted surveys to identify Hong Kong residents placement on the model. We concluded that the majority of residents are aware of this issue and exhibiting few behaviors towards change. We recommend the data from our findings be presented to corporations, that the detailed storyboard given for our video be used as a guideline for continuing to move residents through the process of change, and that different forms of media be used to continue moving residents through the process of change.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Social Science and Policy Studies