Faculty Advisor

Hanlan, James P.

Abstract

The goal of this project was to develop recommendations for a marketing campaign for the Severn Rivers Trust to attract volunteers in the 16-25 year old age group. The team gathered data by analyzing existing surveys, administering additional surveys, conducting a focus group, and testing website tools for building an online citizen science platform. The team presented a set of recommendations for developing a marketing campaign to reach young people as well as a set of options for creating an online fish migration monitoring platform utilizing citizen science.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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