The goal of this project was to develop recommendations for a marketing campaign for the Severn Rivers Trust to attract volunteers in the 16-25 year old age group. The team gathered data by analyzing existing surveys, administering additional surveys, conducting a focus group, and testing website tools for building an online citizen science platform. The team presented a set of recommendations for developing a marketing campaign to reach young people as well as a set of options for creating an online fish migration monitoring platform utilizing citizen science.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tedtsen, Trinity Aileen
• Corace, Michael Louis
• Baldino, Alexander James
• Mattson, Nicole Elizabeth

Subject

• Computing
• Environment
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121218-061639

Keyword

• Science--Study and teaching
• Community engagement
• Service learning

Advisor

• Hanlan, James P.

Year

• 2018

Center

• Worcester, England Project Center - IQP

Sponsor

• Fallon, Alice
• Thorpe, Tim
• Severn Rivers Trust (SRT)

Date created

• 2018-12-12

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright