Faculty Advisor

Jiusto, J. Scott

Faculty Advisor

Looft, Fred J.

Abstract

The goal of this project was to help Housing Nantucket expand their Covenant Housing Program by targeting potential sellers through the analysis and development of marketing materials. To realize this goal, we first determined the potential supply of Covenant Homes and analyzed past covenant transactions. Additionally, marketing materials, such as postcards, fact sheets, and a brochure were created to raise awareness of the Covenant Housing Program on Nantucket. The project resulted in consumer profiles of past sellers and a mailing list of potential sellers that can be utilized, with the marketing material, by Housing Nantucket.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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