Faculty Advisor

Du, Wen-Hua

Faculty Advisor

Kinicki, Robert

Abstract

The goal of this project was to work with Hangzhou DAC Biotech in Hangzhou, China to provide informed recommendations for the company’s redesigned English website. The project team investigated eight biotech company websites and assessed the company’s current English website with a research influenced evaluation. Additionally, the team interviewed company employees, doctors, a Web development professional, and a digital marketing manager. This study revealed that biotech websites emphasize information about the company and its technology. The team recommends a responsive redesigned website similar to the team’s prototype and the use of a popular content management system for easy website management to create an appealing and usable website for Hangzhou DAC Biotech’s website audience.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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