Faculty Advisor

Du, Wen-Hua

Faculty Advisor

Kinicki, Robert

Abstract

This project team researched alternative banking strategies while in Hangzhou, China to assist Qianli Technologies and Onion Credit, Qianli’s partner in India. Our goal was to create recommendations for future loan products and social media advertising for an online lending platform in India. The team achieved this through interviews, a competitor analysis, online surveys of current and potential customers, and a social media platform analysis. The investigation showed that the surveyed users and university students prefer loans of a longer term and larger amount than Onion Credit’s platform currently offers. From the survey results and a social media platform analysis, we determined that Facebook and Instagram provide the best opportunities for an efficient future marketing campaign.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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