This project team researched alternative banking strategies while in Hangzhou, China to assist Qianli Technologies and Onion Credit, Qianli’s partner in India. Our goal was to create recommendations for future loan products and social media advertising for an online lending platform in India. The team achieved this through interviews, a competitor analysis, online surveys of current and potential customers, and a social media platform analysis. The investigation showed that the surveyed users and university students prefer loans of a longer term and larger amount than Onion Credit’s platform currently offers. From the survey results and a social media platform analysis, we determined that Facebook and Instagram provide the best opportunities for an efficient future marketing campaign.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Hadden, Geoffrey Micheal
• Chen, Hui-Xin Emily
• Beretich, Peter
• Burns, Sarah

Subject

• Computing
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121018-030044

Keyword

• Financial services industry
• Marketing

Advisor

• Du, Wen-Hua
• Kinicki, Robert

Year

• 2018

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Qianli Technologies

Date created

• 2018-12-10

Location

• Hangzhou

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright