Faculty Advisor

Golding, Dominic

Faculty Advisor

Higgins, Lorraine D.

Abstract

We worked with Legends Sports Leagues, a not-for-profit recreational sports league, to help them with the next steps in marketing for a national rollout via the franchising model. We researched successful marketing and franchising practices, evaluated other leagues with established franchises, interviewed league officials, and surveyed people affiliated with the organization. Drawing on this research, we created a set of recommendations to improve the organization and created a set of marketing materials: a logo and promotional video for the newly established pickleball league, and a training manual and marketing brochure to assist potential franchisees in setting up their own leagues.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2018

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Share

COinS