Student Work

Assessing the Potential Global Market for Organic Instant Noodles

Public

Downloadable Content

open in viewer

Instant noodles are universally consumed because they are convenient, inexpensive, and tasty. However, the majority of instant noodles contain MSG and potentially harmful chemicals. The goal of Urmatt, our sponsor, is to produce an organic instant noodle product with biodegradable packaging. We conducted research to help Urmatt with strategic marketing to enter this saturated market. Through surveys, interviews, and research, we presented Urmatt with the most effective labeling claims and maximum price points for the US and Thailand.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-022819-085321
Keyword
Advisor
Year
  • 2019
Center
Sponsor
Date created
  • 2019-02-28
Location
  • Bangkok
Resource type
Rights statement

Relations

Items

Items

Permanent link to this page: https://digital.wpi.edu/show/q811kj984