Faculty Advisor

Mishra, Brajendra

Faculty Advisor

Pollice, Gary F.

Abstract

Instant noodles are universally consumed because they are convenient, inexpensive, and tasty. However, the majority of instant noodles contain MSG and potentially harmful chemicals. The goal of Urmatt, our sponsor, is to produce an organic instant noodle product with biodegradable packaging. We conducted research to help Urmatt with strategic marketing to enter this saturated market. Through surveys, interviews, and research, we presented Urmatt with the most effective labeling claims and maximum price points for the US and Thailand.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2019

Project Type

Interactive Qualifying Project

Accessibility

Restricted-WPI community only

Available for download on Monday, February 28, 2022

Your accessibility may vary due to other restrictions.

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