Faculty Advisor

Hersh, Robert

Faculty Advisor

Tuler, Seth

Abstract

Our project helped La Asociación, a farmers’ association in Cumbe, Ecuador, identify strategies to market organic food products in nearby Cuenca. To help La Asociación identify potential customer and valued products, we interviewed members of the expatriate community and high-end retail stores in Cuenca. To distinguish La Asociación from its market competitors, we created a narrative. We also developed resources for them to assess their opportunities and gaps for marketing products in the future, as well as information about regulations and potential grants. These resources provide valuable insight for La Asociación to succeed, and the project provided us with insight into the challenges facing rural communities as they search for new ways to generate income.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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