Faculty Advisor

Aghajanian, Michael John

Faculty Advisor

Ault, Holly Keyes

Abstract

Art education benefits society, and the Eiva Arts Foundation aims to increase art appreciation with their new application, Arvest Digital. This project provided Eiva with the necessary branding and marketing materials to successfully promote Arvest Digital. This included refining Eiva’s mission statement, developing an app icon, slogan, and content for selected promotional channels. This entailed compiling a list of over 200 influencers, organizations, conferences, and app competitions for Eiva to contact and creating contact scripts, sample social media posts, an app download page description, a press release, and a plan for implementing marketing content. Feedback on the application was also gathered to determine the necessary features for future updates of Arvest Digital.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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