Faculty Advisor

Krueger, Robert

Faculty Advisor

Roberts, Laura

Abstract

Dress for Success Worcester is a non-profit organization that empowers women both professionally and personally through providing professional attire, job training, and support networks, but they struggle to be recognized for more than just the clothing they provide. This project developed the I AM Dress for Success Worcester video campaign to help the organization promote their services. We produced six short videos about the organization and their programs featuring testimonials of women involved in the organization. We also developed a marketing plan for the videos to spread the word about the change Dress for Success Worcester can make in women’s lives.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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