Faculty Advisor

Oates, Karen Kashmanian

Faculty Advisor

Salazar, Guillermo F.

Abstract

Fabrikat’s goal is to market the artisan community from the island of Møn to a greater region by promoting artisans using markets and developing a web shop. The purpose of the project was to create recommendations for a marketing strategy by gathering information from artisans, the general public, the founders of Fabrikat, and by monitoring Fabrikat’s online media pages. A list of recommendations was created for the development of a marketing strategy for Fabrikat’s web shop.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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