Faculty Advisor
Oates, Karen Kashmanian
Faculty Advisor
Salazar, Guillermo F.
Sponsor
Fabrikat
Abstract
Fabrikat’s goal is to market the artisan community from the island of Møn to a greater region by promoting artisans using markets and developing a web shop. The purpose of the project was to create recommendations for a marketing strategy by gathering information from artisans, the general public, the founders of Fabrikat, and by monitoring Fabrikat’s online media pages. A list of recommendations was created for the development of a marketing strategy for Fabrikat’s web shop.
Publisher
Worcester Polytechnic Institute
Date Accepted
April 2019
Project Type
Interactive Qualifying Project
Copyright Statement
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Accessibility
Unrestricted