Fabrikat's goal is to market the artisan community from the island of Møn to a greater region by promoting artisans using markets and developing a web shop. The purpose of the project was to create recommendations for a marketing strategy by gathering information from artisans, the general public, the founders of Fabrikat, and by monitoring Fabrikat's online media pages. A list of recommendations was created for the development of a marketing strategy for Fabrikat's web shop.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Miletti, Brandon Paul
• Rodriguez, Gabriel
• Hughes, John Joseph
• Wisniewski, Olivia

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042719-075457

Keyword

• Economic Growth, Stability, and Development

Advisor

• Oates, Karen Kashmanian
• Salazar, Guillermo F.

Year

• 2019

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Fabrikat

Date created

• 2019-04-27

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright