Faculty Advisor

Bianchi, Frederick W.

Faculty Advisor

Kasouf, Chickery J.

Center

London, England

Abstract

In an effort to reduce carbon emissions and alleviate parking and traffic problems, the Croydon Council began work with Worcester Polytechnic Institute to develop a comprehensive car club strategy for the Borough. The team generated recommendations for new car club bays and electric vehicle charge point locations, and created a marketing strategy that included numerous promotional materials for car clubs. The materials and recommendations were given to the Croydon Council to help in their effort to promote and expand the use of car clubs in the Borough.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2011

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Business

Project Center

London, England

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