Faculty Advisor

Krueger, Robert

Faculty Advisor

Roberts, Laura

Abstract

In 2015, the City of Worcester’s Community Health Assessment identified substance abuse, mental health issues, and access to care as the greatest challenges to public health. In 2018, WPI students created the Stigma Free Worcester app. We designed a marketing plan to increase public awareness of the app. This plan, which targets vulnerable populations, local industry workers, first responders and students, will be implemented by the Worcester Department of Health and Human Services, beginning in the spring of 2019.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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