Faculty Advisor

Oates, Karen Kashmanian

Faculty Advisor

Salazar, Guillermo F.

Abstract

The purpose of this project was to establish a value proposition and Business Model Canvas for Urban Natural, a green space participatory mapping tool. In order to do so, the general business needs of Growing Pathways and the value of the tool to stakeholders were determined, and the business models of similar mapping tools were evaluated. A Business Model Canvas for Urban Natural and a set of recommendations for future development of Urban Natural was created.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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