Faculty Advisor

Gaudette, Glenn R.

Faculty Advisor

Jiusto, J. Scott

Abstract

Think Blue Massachusetts is a campaign dedicated to educating the public on stormwater. Stormwater pollution is melted snow or rain that carries pollutants into local waterbodies. The goals of this project were to evaluate the effectiveness of the Think Blue Massachusetts social media campaign, develop improvement strategies, and create a social marketing guide for further expansion. We researched various social media platforms and analyzed Think Blue Massachusetts’ past website and Facebook effectiveness. The project resulted in recommendations regarding social media management and metric collection. Content for different platforms was suggested as well as directions for future advertising efforts and how to analyze those efforts.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2019

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

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