Boucher-Yip, Esther F.
We worked with the Tower Bridge Exhibition to determine visitor comprehension and satisfaction on recent redesigns of their exhibits. Using a combination of surveys and observation, we found that visitor demographics have not changed and that visitors described the exhibit content as too easy, and engaged with exhibit contents and hosts less than expected, yet still found the Tower Bridge Exhibition enjoyable. Our recommendations included increasing the visibility and augmenting the information of existing exhibits, and increasing host interaction with visitors.
Worcester Polytechnic Institute
Interactive Qualifying Project
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