Faculty Advisor

Brattin, Joel J.

Faculty Advisor

Tuler, Seth


The goal of our project was to assess how visitors engaged with the Albukhary Foundation Gallery of the Islamic World in the British Museum. The Albukhary Gallery replaced the John Addis Gallery, which presented a narrow view of Islamic culture and attracted few visitors according to previous evaluations. We conducted counting, timing, tracing, and surveying to measure visitor engagement in the new gallery and provide a benchmark for future evaluations. From the heat and trace maps we generated, the newly displayed objects (instruments, clothes, and works on paper) presented high attracting and holding power. We recommended that the British Museum provide detailed descriptions and translations for objects, integrate audio clips for displayed instruments, and make family labels obvious.


Worcester Polytechnic Institute

Date Accepted

June 2019

Project Type

Interactive Qualifying Project