In collaboration with Creativity Platform, we explored the growth of Airbnb in Thessaloniki, Greece through geospatial and statistical analyses of listings to determine factors influencing revenue generation. We also conducted interviews with hosts, management services, a tourism official, and a hotel manager. Airbnb listings have expanded rapidly in the city over the past four years and are centrally located. Revenue generation is dependent on listing features including number of guests accommodated, host characteristics as such superhost status, and characteristics that indicate professionalism such as instant booking and cleaning fees. At present, Airbnb Experiences are not offered, limiting the economic opportunity of the platform to hosts and direct support services.
Worcester Polytechnic Institute
Interactive Qualifying Project
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