Visit Reykjavík is the official tourism organization for promoting the activities in the capital city area. They would like visitors to participate in local events instead of attending primarily nature-based activities. As a result, the goal of this project was to determine how to better market Reykjavík as a tourist destination. We evaluated how organizers advertise events in Reykjavík and how tourists discover events through interviews and surveys. The team recommended changes to Visit Reykjavík’s website in order to improve the user and event organizer experience. Improvements included targeted website marketing, an interactive activity map, and a simplified event input form. We further suggest utilizing Google Analytics to verify the website’s effectiveness.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Rhodes, Kenneth A.
• Sallie, Rachael E.
• Ralston, Coulter Quinn
• Grillo, Samantha L.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-100719-125930

Keyword

• Social and Human Services

Advisor

• Shockey, Ingrid K.
• Looft, Fred J.

Year

• 2019

Center

• Reykjavik, Iceland Project Center - IQP

Sponsor

• Visit Reykjavik

Date created

• 2019-10-07

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright