Faculty Advisor

Looft, Fred J.

Faculty Advisor

Shockey, Ingrid K.


Visit Reykjavík is the official tourism organization for promoting the activities in the capital city area. They would like visitors to participate in local events instead of attending primarily nature-based activities. As a result, the goal of this project was to determine how to better market Reykjavík as a tourist destination. We evaluated how organizers advertise events in Reykjavík and how tourists discover events through interviews and surveys. The team recommended changes to Visit Reykjavík’s website in order to improve the user and event organizer experience. Improvements included targeted website marketing, an interactive activity map, and a simplified event input form. We further suggest utilizing Google Analytics to verify the website’s effectiveness.


Worcester Polytechnic Institute

Date Accepted


Project Type

Interactive Qualifying Project



Advisor Department

Electrical and Computer Engineering

Advisor Department

Interdisciplinary Programs