Faculty Advisor

Sphar, Jefferson Alex

Faculty Advisor

Snoddy, Kumiko

Faculty Advisor

Snoddy, Gregory A.

Project Center

Japan (Multiple Cities)

Abstract

Our project sponsor was the Kyoto Journal (KJ), a volunteer driven, award-winning publication based in Kyoto, Japan. The goal of this project was to increase consumer awareness, subscription count, and sales of the KJ by proposing new networking opportunities with local, national, and international influence. Through extensive literature review, interviews, on site research, and data organization, we developed a customizable platform for the KJ to manage and expand its networking database. We conclude this report with strategic recommendations to the KJ with immediate and long term benefits.

Publisher

Worcester Polytechnic Institute

Date Accepted

2019-10-08

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

Advisor Department

Interdisciplinary & Global Studies

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