Hanlan, James P.
Ault, Holly Keyes
With rising environmental concerns worldwide, Eco-net aims to spread knowledge of sustainable living in Denmark through their web portal, the Green Overview. This project created a social media marketing strategy to promote Eco-net’s green portal to the younger generation that will inherit the green movement. This entailed the creation of an Instagram account, redesign of the Facebook page, and production of a marketing resources kit that provided Eco-net with mock-ups of posts, instructional guides, hashtag lists, and brand development suggestions. Additionally, this project provided Eco-net with a list of government representatives, public figures, sustainable companies, green organizations, and youth groups in a comprehensive outreach guide to recruit influencers and collaborators.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts