Faculty Advisor

El Hamzaoui, Mohammed

Faculty Advisor

Roberts, Laura

Abstract

Association Jannat is a small NGO in Rabat, Morocco that provides free housing, food, transportation, and pain management to cancer patients receiving treatment who cannot afford to support themselves. Since its founding in 2009 by cancer survivor, Khadija el Qorti, Association Jannat has been able to help over 10,000 individuals yearly, but they still struggle to maintain consistent funds and to reach a broader audience with their marketing. The goal of our project was to create a marketing guide and a fundraising plan for Association Jannat first by understanding their target audience, the organization as a whole, and finally teaching the management staff at Association Jannat how to market and fundraise in the future.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-03-04

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Interdisciplinary Programs

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