Faculty Advisor

Wobbe, Kristin K.

Faculty Advisor

Clancy, Edward A.

Abstract

Renew is a nonprofit organization that focuses on distributing information to encourage sustainable housing. The purpose of our project was to make suggestions for Renew’s marketing and website user experience for future improvements. We compiled a list of positive member testimonials for marketing and a checklist for the upkeep of Google AdWords to help Renew gain more online exposure. For the website, we conducted a comparative analysis of similar websites and collected data from members resulting in a list of suggestions for improvement. Most members were satisfied with the website, but there are aspects that could be further improved. We also produced a list of suggestions to support their Google Analytics so they will be able to monitor if the suggested changes impact website traffic.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-03-05

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Chemistry and Biochemistry

Advisor Department

Electrical and Computer Engineering

Share

COinS