Faculty Advisor

Bursten, Bruce

Faculty Advisor

Hansen, Peter H.

Abstract

MemoClock is a phone and tablet app for care partners to send messages remotely to their loved ones with dementia, but it lacks public awareness. Our project, conducted remotely with MemoClock in Denmark as a result of the COVID-19 pandemic, created a marketing strategy to increase MemoClock’s public awareness through analysis of competitors and data from app users. Surveys and coded interviews with MemoClock users provided testimonials for marketing materials. We developed a schedule for social media posts and compiled a list of organizations for MemoClock to engage on social media. Finally, we made recommendations for future app features and marketing.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-05-13

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Chemistry and Biochemistry

Advisor Department

Humanities and Arts

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