Promoting Visitation and Commerce in the Shoulder Season
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open in viewerAs a resort community, Nantucket experiences enormous seasonal fluctuations in population and business activity. The goal of this project was to aid the Nantucket Island Chamber of Commerce (NICC) in encouraging businesses to remain open and determine ways to increase visitation during the shoulder season. Through an iterative process with stakeholders, we developed an app and website that provides a business calendar, shows events and promotions, a business directory, and an interactive map among other features. Interviews and a survey indicated that there is strong support for such an app within the business community, but the Chamber will need to market the app effectively and encourage businesses to update their information regularly to ensure the app’s success.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-121119-091816
- Keyword
- Advisor
- Year
- 2019
- Center
- Sponsor
- Date created
- 2019-12-11
- Resource type
- Rights statement
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