Student Work

S4HE Marketing Campaign

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This IQP project aimed to examine and expand Success for Higher Education, a national higher education consulting firm’s branding and promotion. Starting with Dr. Karen Kashmine Oates, S4HE’s current position in the larger higher education industry was researched and positioned. The strengths of S4HE were then analyzed to more specifically position S4HE in the market. A set of website recommendations were created to advertise the brand with a plan for continued updates and sustainability.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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  • E-project-112719-113454
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Year
  • 2019
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Date created
  • 2019-11-27
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Permanent link to this page: https://digital.wpi.edu/show/fn1071165